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Empowering Your SEO Agency: A Guide to Sharing Your Google My Business Profile

Empowering Your SEO Agency: A Guide to Sharing Your Google My Business Profile

Local businesses, in particular, rely heavily on Google My Business (GMB) to attract customers searching for their services in their vicinity. To optimize your GMB profile and maximize its effectiveness, collaborating with an SEO agency can be a wise decision.

However, granting access to your GMB profile requires a careful and secure approach. This guide will walk you through the process of sharing your Google My Business profile with your SEO agency, ensuring a smooth collaboration while protecting your account information.

Understanding User Roles in Google My Business

Before diving into the sharing process, it’s essential to understand the different user roles within GMB. There are two primary roles relevant to this situation:

  • Owner: The owner has complete control over the GMB profile. They can edit all information, respond to reviews, manage photos, and grant access to other users.
  • Manager: Managers have most of the same permissions as owners, but they cannot transfer ownership or delete the profile. They can edit information, respond to reviews, manage photos, and add other users as managers.

Choosing the Right Level of Access

When sharing your GMB profile with an SEO agency, you need to decide on the appropriate level of access. Here’s a breakdown of the two options to consider:

  • Manager Access: This is the most common and recommended option. By granting manager access, your SEO agency can manage all aspects of your profile that impact your local SEO ranking, including editing information (business name, address, phone number, categories), responding to reviews, adding photos, and publishing posts. They can also monitor insights and analytics to better understand your audience and make any necessary adjustments to your profile.  
  • Limited Access: In rare cases, you might prefer to grant limited access. This involves creating a separate Google account specifically for managing your GMB profile and granting your agency access to that account. While this approach offers some security benefits, it limits the agency’s ability to comprehensively manage your profile and could hinder their SEO efforts.

The Secure Sharing Process: Step-by-Step Guide

Once you’ve decided on the access level, follow these steps to share your GMB profile securely:

  • Log in to your Google My Business Account: Navigate to https://www.google.com/business/ and Using the Google account linked to the GMB profile you wish to share, log in.
  • Select Your Business Location: In the dashboard, you’ll see a list of your business locations. Choose the specific location you want to share access for.
  • Navigate to the “Users” Section: On the left-hand menu, find the “Users” section and click on it.
  • Invite Your SEO Agency: Click the “Add” button in the top right corner. Choose “Invite new users” from the dropdown menu.
  • Gather Agency Information: You’ll need your SEO agency’s email address associated with their Google account.
  • Assign User Role: Enter the email address in the provided field.  Then, select “Manager” from the “Choose a role” dropdown menu if you’ve decided on full management access.
  • Send the Invitation: Once you’ve confirmed the email address and selected the role, click on “Invite” to send the access request.
  • Agency Accepts the Invitation: An email message with a link to accept the invitation will be sent to your SEO agency. Once they accept, they will have access to your GMB profile based on the assigned role (Manager or Limited).

Maintaining Control and Security

Giving your SEO agency access to your GMB profile doesn’t mean giving up complete control. Here are some tips for maintaining control and security:

  • Communicate Clear Expectations: Before granting access, have a clear discussion with your SEO agency about their planned actions and responsibilities regarding your GMB profile.
  • Utilize Google Alerts: To keep track of any alterations made to your GMB profile, set up Google alerts for your company name.
  • Review Activity Logs: Regularly review the activity logs on your GMB profile to track changes and ensure they align with your expectations.
  • Maintain Ownership: Remember, you always retain ownership of your GMB profile. Removing the agency user from the “Users” area of your GMB dashboard allows you to cancel access at any moment.

Building a Collaborative Partnership

Sharing your GMB profile with your SEO agency is not just about granting access; it’s about forging a collaborative partnership. Here are some additional points to consider for a successful collaboration:

  • Open Communication: Maintain open communication with your SEO agency regarding your goals for your GMB profile and any specific optimization strategies you have in mind.


Beyond the Basics: Optimizing Collaboration with Your SEO Agency

Sharing your GMB profile is just the first step. To truly leverage the power of your SEO agency, consider these additional strategies:

  • Data Sharing: Provide your SEO agency with any relevant data you might have about your target audience, such as demographics and location data. This will help them tailor their optimization efforts for maximum impact.
  • Content Collaboration: Work with your agency to develop engaging content for your GMB profile, including high-quality photos, informative posts, and compelling responses to customer reviews.
  • Performance Monitoring: Schedule regular meetings with your agency to discuss the performance of your GMB profile and track key metrics like keyword rankings, engagement rates, and website traffic generated from GMB.
  • Transparency and Trust: Maintaining a relationship of trust is crucial. Ask questions, share your concerns, and be open to data-driven recommendations from your agency.

Beyond Local SEO: Expanding Your Online Presence

While GMB is vital for local SEO, it’s just one piece of the puzzle. Explore how your seo

  • Website Optimization: Make sure the content on your website aligns with the information in your GMB profile and is optimized for your local area.
  • Social Media Integration: Integrate your GMB profile with your social media channels to leverage both platforms for better customer engagement.
  • Online Reviews Management: Develop a strategy with your agency to actively encourage positive reviews on your GMB profile and respond effectively to any negative reviews.

The Future of Local SEO: Embracing Innovation

The world of SEO is constantly evolving, and Google My Business is no exception. Stay informed about the latest trends or features with the help of your SEO agency. Here are some emerging trends to keep an eye on:

  • Voice Search Optimization: With the rise of voice search assistants, optimizing your GMB profile for local voice searches will become increasingly critical.
  • Visual Content Importance: High-quality photos and videos are already important, but their significance will likely continue to grow. Work with your agency to create engaging visual content that showcases your business and attracts customers.
  • Direct Messaging Integration: The future might see direct messaging functionalities integrated into GMB profiles, allowing for more seamless communication between businesses and customers.


You may greatly improve your local web visibility by strategically sharing your Google My Business profile with your SEO agency. By cultivating a cooperative alliance, supplying essential information, and remaining up to date on new developments, You can attract more local clients and make the most out of your GMB presence. Remember that SEO is an ongoing process, therefore your capacity for communication and adaptation will be critical to your success. Your local business may succeed in today’s cutthroat digital environment if it has the right plan in place and works well with your SEO agency.  

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