THE PROPERTY'S PILOT
PT Indraloka Wigraha Anugerah
PT Indraloka Wigraha Anugerah (IWA) is a property marketing company that combines strategic thinking, creative content, and digital innovation to help developers build stronger brands and reach the right market.
We believe that successful property marketing is more than selling buildings. It is about building trust, creating experiences, and connecting people with meaningful spaces.
Our Vision
To be a professional and trusted real estate partner that empowers developers to build thriving, high-performing property enterprises, driven by genuine dedication and strategic clarity.
Our Mission
- Piloting real estate projects from concept ideation to market-oriented development and execution
- Integrating real estate development concepts with creative, innovative marketing strategies
- Fostering synergies that deliver significant value to developers, enhancing overall worth for stakeholders and the community.
INDRA Values
Five core values that shape our culture, guide our decisions, and define how we serve every partner.
Integrity
We uphold honesty, transparency, professionalism, and ethical responsibility in every business decision.
Networking
Strong collaboration and meaningful relationships enable us to create broader business opportunities.
Determination with Dream
Every challenge becomes motivation to achieve ambitious goals with passion and commitment.
Responsibility
We take full responsibility for every project, every promise, and every result delivered to our partners.
Attitude with Ability
Positive attitude, continuous learning, and professional competence become the foundation of our excellent service.
People Behind IWA TV
Meet the people who bring ideas, creativity, and strategic thinking into every project.
Indra Widjaja Antono | Chairman & Founder
An accomplished property industry veteran with extensive experience driving multifaceted real estate projects. Renowned for formulating innovative property concepts and executing market-aligned sales strategies, they bring a long-standing history of resilience and success across all market conditions.
Ho Mely Surjani | Co-Founder
With a dedicated focus on real estate spanning from academia to executive leadership, their credentials and expertise are undeniable. Having driven major successes across top-tier property firms, their signature strength lies in turning sharp analytical insights and strategic planning into decisive market execution.
Dede Miing Gumelar | Co-Founder
Effective communication is a vital cornerstone of real estate marketing. Known as a charismatic, personable figure in the industry, he possesses a sharp talent for tailoring clear, compelling messaging that resonates effortlessly with the target audience and the broader public.
Product Concept and Development
Every successful product begins with the right concept. IWA integrates market insights, industry expertise, and creative strategy to help bring valuable, highly competitive real estate developments to life.
Marketing With Sense
The market insights we generate stem from a distinct, field-tested methodology, designed to empower companies toward long-term, sustainable development.
Our primary competitive advantage lies in 'The Soul of Our Services,' anchored by the five distinct approaches below.
Listen
Understanding client vision, mission, needs, and goals prior to formulating marketing strategies.
Sight
Assessing site locations, environmental context, target demographics, and market conditions to gain optimal strategic insights.
Feel
Experiencing the local character, ambiance, and customer journey firsthand.
Smell
Identifying regional potential and environmental factors that shape market perception.
Taste
Formulating precise marketing strategies based on holistic data gathered from all field observations.
Structure and Organization Planning
Covering structure, sizing, role assignment, and key responsibilities for the sales and marketing support department. We assist companies in architecting their internal Sales & Marketing Support organization, empowering your business to build a robust, agile, and market-ready sales and marketing force.
Marketing & Digital Promotion
Promoting property developments across both conventional offline and online platforms demands a dedicated approach. Unlike fast-moving consumer goods, real estate is an inherently unique product category. We bring a refined, field-tested expertise that drives effective market engagement. Beyond strategy, we connect your project to a strategic sales network, ensuring properties with clear, market-oriented concepts reach the right audience.
Social Media Management
End-to-end creative content planning, management, and optimization to drive your online presence.